INDIA: In October 2021, the episode of the Trans Continental Times ‘Smart Entrepreneurship Decode’ Features Anurag Batra, who came up with the idea of building communities in the media and the B2B business in 2001, is today the founder of that market.
A mentor in entrepreneurship and also a believer in reverse-mentorship; learning from his entrepreneurs, Anurag Batra is the Chairman and Editor-in-Chief of business media and magazine brand BW Business world.
Batra talks about the evolution of reading from the printed world to the screen, while at the same time emphasizing, that although today everything is digital, he thinks the printed world is not going anywhere, in fact, it only gets more premium and Important. Anything scarce has its value. The digital experience is a lean-forward experience while reading from a magazine or book is a lean-back experience. But both require the experience of leaning forward and leaning backwards.
Batra continues his idea of a marketplace for the media in 2001.He first started creating media for the media, not to build a media company, but to build an e-commerce platform, to establish a market for the media. He started in 2000, maybe it was time for such ideas, the industry was not ready, but if he is trying to the market today, it’s the right time. Today we all know the value of B2B e-commerce, and content is the glue that builds society. The market is open to new players, B2B e-commerce and technology. Today we must be a content tech player, A Media Plus model, not just a traditional media model.
Anurag Batra believes in reverse mentoring, which we can learn from a young age. There are some things we young people can say, but when it comes to digital, technology or risk, he thinks young people are better than him. He started 21 years ago, but the ecosystem of entrepreneurship has evolved. There are huge successes today, with many role models that people can see. At the same time, there are many failures that people can learn from entrepreneurship, and learning from experience is the nature of entrepreneurship. An entrepreneur will never fail, it can fail a project or idea. Entrepreneurship today has a support system derived from 4 details , Government policies, available capital, and available guidance. These factors are very strong in India and we are becoming a startup nation like never before.
According to Anurag Batra, Our Prime Minister Narendra Modi gave the word ‘Startup India’ in 2015 and many people mocked him saying it was another slogan. But when the Prime Minister of the country says that it is okay to fail, it is changing the wiring in a lot of people and society, and we can see the impact of what we have seen over the last 6 years. Entrepreneurship is tough. He failed in one or two things. Entrepreneurship is not easy and we should not glamorize it.
The sacrifice and hard work
Entrepreneurship is often underestimated. He worked about 15 hours a day and had a lot of challenges. He does not find the need for vacation because vacation and partying for me is my job and that is what he likes to do. So choose something that you naturally like to do in entrepreneurship, so regardless of moderate success or big success, you will enjoy your work.
Anurag Batra does not use the word entrepreneur, he uses the word serendipitous because it is a more positive word. If you want to be a successful entrepreneur, he would say that the greatest quality is to face uncertainties and complexities. The life of an entrepreneur is VUCA (a summary of volatility, uncertainty, complexity, and ambiguity). Successful entrepreneurs mean those who are involved in ideas, not money. An idea is like a child, so they want to raise that child. As an entrepreneur, you need to keep developing and use criticism to improve. Last but not least, people who collaborate internally and externally become successful entrepreneurs. Whether it is capital raising or partnership with customers, collaborations will build you personally, which will help build entrepreneurship says, Anurag Batra.
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