Anurag Batra is an entrepreneur of a different flavor. It takes all sorts to make a world, and while most would never confess that entrepreneurship was an all or nothing choice – simply to keep up appearances! – Anurag does the opposite. Unpretentious and sincere, this Dynamic Entrepreneur is a name many will find instantly recognizable, for he is an entrepreneur, media expert and a journalist rolled into one.
Anurag Batra is also a media mogul, a journalist and an eternal optimist rolled into one. He had completed B. Tech in Computer Sciences, a degree, which he acquired before joining Management Development Institute MDI, one of India’s leading Business School. He is a first-generation entrepreneur and after acquiring the iconic business media and magazine brand BW Businessworld, a 35-year strong media brand as well as most respected business publication in the country.
Early in 2006 the prestigious Management Development Institute (MDI), Batra’s Alma Mater, awarded Anurag the “Most Distinguished Alumni of the Decade” Award. Anurag is a member of the Sales & Marketing committee of the Delhi Management Association and is the Past President of the Franchising Association of India. He is passionate about magazines and is on the Executive Committee of the Association of Indian Magazines (AIM).
Since taking over BW Businessworld 13 months back Mr. Anurag has expanded BW Businessworld into digital, events and BW communities and has taken into its fold www.digitalmarket.asia, a leading website on digital marketing, India’s leading experiential marketing website and launch BW Hotelier in partnership with hotelier international. BW Smart Cities an editorial platform in a 360-degree format is to be launched in mid-February 2015. Mr. Batra is building the BW Businessworld business aggressively.
Mr. Batra also founded the exchange4media group and he serves as the Chairman and Editor-in-Chief of exchange4media group which includes exchange4media.com – India’s leading media industry website, PITCH – India’s only Advertising, Marketing and Media Magazine, IMPACT – The Marketing Weekly, Franchisee Plus – Business Opportunity Magazine, Realty Plus – India’s leading monthly real estate magazine and samachar4media.com/ – leading media industry website in Hindi. Mr. Batra is also appointed by Government of India as the Chairman of an industry committee formed to come up with a vocational training framework for the media, communication and entertainment industry. He mentors many budding entrepreneurs and enjoys the process of reverse mentoring as in what he learns from these young entrepreneurs. At BW Businessworld BW Accelerate is an initiative to provide a structured platform to entrepreneurs for mentorship and growth.
In a display of his candid nature Anurag related the manner in which he was introduced to entrepreneurship and said “I got fired, could not find a job and hence was forced to be an entrepreneur. No, I am kidding,” he laughs. “Entrepreneurship happens. It’s like love, you fall into it. I am the perfect case of an accidental entrepreneur. By the way, please do not understand that I am equating falling in love with an accident.
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